We’re proud OmniBI is delivering change to a range of businesses, and positive feedback from users is testament to the platform delivering on it’s ambitions. In this testimonial, Peter Fennell, a hugely experienced Head of Brand and Marketing, explores how OmniBI has impacted Cantium Business Solutions.
What Peter said about OmniBI:
“I’m Pete Fennell, Head of Brand and Marketing at Cantium Business Solutions.
Cantium Business Solutions is a managed service provider, providing back office services for IT, HR and Finance and I’ve been in the business now for 10 months.
Prior to Cantium, I was with some retail brands for the last 10 years, notably Carphone Warehouse, Currys PC World, and Tesco, and prior to that I worked advertising agency side.
Cantium Business Solutions is a insight-driven business. We had effectively all the data within the business in disparate places. What OmniBI has enabled us to do is to dashboard that information so that we can male real time decisions on campaigns and understand digitally what the insight in our business is.
OmniBI is a really customisable tool. We started off with fairly simplistic tiles, just building in data from across the business into a single dashboard. Since then, we’ve expanded that dashboard. It allows us to manage our budgets much more effectively, and actually develop some real insight on a day-to-day basis in terms of campaign performance against the business.”
OmniBI has developed with us…
“It’s really important that any tool as a business grows and matures with it. OmniBi has developed with us, and has developed some real actionable insight to be taken forward into our marketing planning. If we need some advice, and customisation, then the service is on hand with OmniBI to support us with that, often on a same day basis.
OmniBI works across a number of platforms for us. Obviously we have it across the business on desktop, but we also have it on mobile as well. Aesthetically, its very very easy to read, you can draw out qualitative information, that is fact, and deliver that back to the business.”
Join Cantium as an OmniBI user.
So, you’ve decided you’re ready to join Cantium Business Solutions in becoming more data-driven? Well, you’re not alone, according to Forbes only 13% of marketers state that they are confidently making the most of the marketing data available to them, and around 40% are looking to increase their data-driven marketing budgets – the next step is choosing how you implement this.
Being data-driven doesn’t need to be complex. In fact, the beauty of this is that it can (and should) be made as simple as possible to execute, alleviating concerns over resource & time-sapping costs to the business. There’s no point in replacing poor strategy & poor marketing spend efficiencies with poor operational ones, leading to no positive impact on the bottom line.
Bringing all of your multi-source digital data into one place will save you time and effort in becoming analytically driven, which is where OmniBI comes in. If you’d like to find out how to achieve this, and to explore the impact this could have on you and your business, do not hesitate to get in touch.
Why not book a demo today?